How to Price Your House to Sell in 2024

Jan 5, 2024 | Selling

Home » How to Price Your House to Sell in 2024

One of the first and most important steps in selling your home is setting the right price. It’s a balancing act – too high and your home might linger on the market; too low and you might miss out on its true value. In this comprehensive guide on how to price your house to sell in 2024, we’ll walk you through the essential steps to accurately and competitively price your home for sale. We’ll cover everything from understanding the current real estate market trends to evaluating your home’s unique features and employing real estate professionals’ assistance. We aim to equip you with the tools and knowledge you need to ensure your property stands out in the market and attracts the right buyers.

Housing Market Predictions for 2024

Before evaluating local home prices, it’s important to consider the overall housing market predictions for 2024. Forecasters predict an increase in sales throughout 2024. While 2023 was particularly slow for home sales, 2024 is expected to be better but may not offer a significant improvement.

However, new home sales are expected to fare better than existing home sales, as they have become a larger share of total home sales amid tight inventories of existing homes​​. The 2024 housing market will also be influenced by competition from builders. With builders continuing to maintain supply and adapting to market conditions, they are increasingly focusing on lower-priced homes and are willing to make price adjustments when needed. This means that sellers will have to consider the landscape for new construction housing in their markets and any implications for pricing and marketing before listing their homes​​.

Regarding home prices, the market continues to show record-breaking prices, with only modest relief expected in 2024. Some forecasts predict a small increase in prices by the year’s end, while others anticipate home prices to start and end the year at the same level or experience a modest decline.

Additionally, geopolitical factors, domestic politics, and broader economic conditions will play a role in shaping the market. The impact of geopolitical instability on trade and energy costs, domestic political changes, and the outcome of the 2024 elections could have unforeseen effects on the housing market. Local market trends are also fundamental, as real estate is inherently local, and what matters most is the expected conditions in specific markets​​.

Given these market forecasts, we have developed a list of steps to help you determine a data-driven selling price for your home.

Step 1: Understand Your Local Real Estate Market

Before setting a price, it’s essential to understand your local real estate market. Look at trends – are homes selling quickly? What are the average prices in your neighborhood? Use to access up-to-date information on recent home sales in your area, giving you a clear picture of the market dynamics.

Step 2: Use’s Home Value Estimator

Our home value estimator is a fantastic resource. It gives you an instant estimate of your home’s worth based on current market data. It’s a great starting point to understand your home’s market value.

Step 3: Seek Professional Advice

A real estate agent can provide invaluable advice. They understand the market and can help you set a competitive and fair price. They can also offer insights on home staging and marketing strategies to attract buyers. If you need a realtor, use’s Realtor Finder to tap into our network of trusted agents.

Step 4: Analyze Comparable Properties (Comps)

‘Comps’ are recent home sales that are similar to yours in size, location, and features. They are key data points to understand what buyers might be willing to pay for your home. Ask your realtor to provide a list for you to evaluate. Discussing the findings with them is prudent, especially if they have experience with transactions in your area.

Step 5: Consider Your Home’s Unique Features

What makes your home stand out? Whether it’s a renovated kitchen, a large backyard, or proximity to good schools, these features can add value. Consider how these might make your home more appealing to buyers and factor this into your pricing.

Step 6: Be Objective

It’s natural to be emotionally attached to your home, but it’s important to stay objective. Overpricing because of sentimental value can hinder the selling process. Look at the data and make an informed decision.

Step 7: Review and Adjust if Necessary

The real estate market is dynamic. If your home isn’t attracting interest, it might be time to adjust the price. Keep an eye on the market and be flexible.

To sum it up, determining the accurate selling price for your home in 2024 requires understanding both general market trends and your local real estate market. Experts predict a dynamic housing market with increased sales and continuing high prices. By using tools like’s Home Value Estimator and Realtor Finder and considering factors like comparable properties and your home’s unique features, you can set a competitive and fair selling price.

Remember, it’s important to stay objective and flexible, ready to adjust your price as the market changes. With the knowledge and steps outlined in this guide, you’re well-equipped to navigate the home-selling process and maximize your property’s potential in the 2024 market.

Keep exploring our many helpful articles and resources, and stay informed on the latest news. Sign up here for news on what’s important to you. Your real estate dreams await! With as your partner, you have the power to make them yours.

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